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August 2011, Week 3

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Subject:
Re: Finally getting serious?
From:
Thomas Mathews <[log in to unmask]>
Reply To:
Iowa Discussion, Alerts and Announcements
Date:
Thu, 18 Aug 2011 15:01:26 -0400
Content-Type:
multipart/alternative
Parts/Attachments:
text/plain (6 kB) , text/html (11 kB)
 
Donna, 
 
I just now went upstairs and found a bright red T-shirt that I  bought 
around 1999. On the front there is the shape of a stop sign. Inside the  stop 
sign in big block letters: STOP FACTORY FARMS. On the back, the T-shirt  reads 
"Iowa Citizens for Community Improvement."
 
So, ok, I will try to use animal factory instead of factory farm. But the  
habit of over 35 years is hard to break.
 
But you really need to focus your attention on Iowa Citizens for Community  
Improvement (ICCI), as well as others, regarding what you view as an  
ineffective use of language.
 
Maybe you will post here any reply you get from ICCI?
 
Tom
 
 
 
 
In a message dated 8/18/2011 1:44:18 P.M. Central Daylight Time,  
[log in to unmask] writes:

Tom,  


My basketball coach used to say, "There's no point in beating your head  on 
the same post over and over again."


Surely it's obvious that the "good guys" have done a surprisingly poor  job 
of convincing the general public that CAFOs are a public health and  
environmental concern.  Maybe we should stop and wonder why?


Have you ever seen Newt Gingrich's list of words to use in  
Republican-speak?  Words meant to invoke gut reactions.  "Farm" is a  positive word, it 
invokes a pastoral picture of green grass and dairy cows and  Grant Wood 
pictures.  That's why Farm Bureau uses it.


I take it at face value that you believe "farm" and "factory farm" have  
different meanings.  Logically yes, but nobody is talking logic.  And we're 
not convincing the critical mass that there's an issue at  hand.



So, if we're talking about influencing opinions, if we're talking about  
people who don't live and breathe this stuff, then we need to reach their  
emotions.  The right emotions.  As someone who grew up on a farm,  you are 
asking me to hear the word "farm" and think bad things.  My head  says "yes".  
My heart says "You Go to Hell."


So let's call these horrors "animal factories" as that is a far more  
accurate visual connotation anyway.  We can use emotions to our advantage  too, 
just as the "bad guys" do.

 
 


Donna









On Aug 18, 2011, at 12:39 PM, Thomas Mathews wrote:



 
Peter Singer used the term "factory farm" in his book Animal Liberation  
back in the mid-1970's. I think the term was in use even before  that. It's 
been part of the language for a very long time now, and it's  used not by CAFO 
supporters and operators, but by OPPONENTS  of concentrated animal feeding 
operations.
 
"Farm" and "factory farm" indeed have two different meanings. Yes  the Farm 
Bureau calls CAFOs "farms," in a dishonest attempt to make us  believe they 
are red-barn family farms, just like in the 1950s.  But  the Farm Bureau 
never uses the term "factory farm", because that has all the  bad connotations 
of animal cruelty and environmental devastation, along  with the 
destruction of true family farms.
 
I don't think therefore that the term "factory farm" is about to be  
abandoned by opponents of CAFOs.  Because the good guys use the term  against the 
bad guys.
 
Tom
 
In a message dated 8/18/2011 11:17:01 A.M. Central Daylight Time, 
[log in to unmask] (mailto:[log in to unmask])  writes:

PS:  Whoever is using the term "factory farm" needs to stop it NOW.  I grew 
up on a farm and the word has very special -- and very  emotional -- 
meaning.  That's why Big Ag uses it against us.  These are animal factories for 
sure.  Cruel and unusual  absolutely.  But emotional buzz words are the mantra 
of Big Ag -- and  we walk right into their trap when we use "farms" in our 
communications.  


Donna






On Aug 18, 2011, at 11:11 AM, Donna Buell wrote:


The  national nonprofit Environmental Integrity Group has joined the Iowa  
Chapter of Sierra Club and Iowa Citizens for Community Improvement to  begin 
legal action they hope will strip the  Iowa Department of  Natural 
Resources of its power to enforce federal water quality  rules.  


_http://blogs.desmoinesregister.com/dmr/index.php/2011/08/18/environmental-g
roups-sue-epa-move-to-take-water-quality-authority-from-iowa-dnr/_ 
(http://blogs.desmoinesregister.com/dmr/index.php/2011/08/18/environmental-groups-sue
-epa-move-to-take-water-quality-authority-from-iowa-dnr/) 





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