For Immediate Release:
January 06, 2006

Contact:
Megan Lewis (202) 675-6587
Orli Cotel (415) 977-5627

     NEW SIERRA CLUB TELEVISION SERIES PREMIERES NATIONALLY ON LINK TV
  Robert Greenwald Executive Produced Series Takes Viewers Directly Into
  Communities for a First Hand Look at Profiles in Environmental Courage


San Francisco, CA -- The Sierra Club today announced the premiere of a new
half-hour television series with award-winning filmmaker Robert Greenwald
("Outfoxed," "Wal-Mart: The High Cost of Low Price") on Link TV on
Thursday, January 12, 2006.

"Sierra Club Chronicles," a monthly series produced by Greenwald’s Brave
New Films in association with Sierra Club Productions, and hosted by Daryl
Hannah, captures seven David vs. Goliath stories: the dramatic efforts of
committed individuals across the country working to protect the health of
their environment and communities.

The first of seven Chronicles episodes is "9/11 Forgotten Heroes."
Emergency medical crews, firefighters and construction workers answered the
call to Ground Zero -- assured that the air was safe. But while our heroes
came to the nation’s rescue, the government left them at risk. Years later,
they not only suffer from health problems due to the contamination at
Ground Zero, they suffer the indignity of having to fight the government
for health benefits.  "9/11 Forgotten Heroes" follows four of these first
responders as they travel from NYC to DC seeking justice, in the form of
the Walsh Amendment, which would restore $125 million dollars in aid.

The second episode, "The Day the Water Died," will visit the still
economically and emotionally afflicted fishing town of Cordova, Alaska 16
years after the Exxon Valdez disaster, where the citizens are fighting to
hold Exxon to their word in a year of record profits.  This episode is
timed to coincide with actions around the Exxpose Exxon campaign. Summaries
of all seven episodes are available at www.sierraclubtv.org.

"All over America, there are inspirational, real life stories of women and
men defending their homes, health and families from environmental hazards
and threats," explained Carl Pope, Executive Director of the Sierra Club.

"Sierra Club Chronicles" is part of a growing trend of progressive
organizations creating their own media venues and harnessing new technology
for grassroots outreach and organizing. The series will air together with
the ACLU's original half-hour program, "Freedom Files." Beyond the initial
television broadcast, DVDs and videos of "Sierra Club Chronicles" will be
available for consumers, educators, and other organizations. In addition,
the episodes will be available for viewing online or downloading as video
podcasts at www.sierraclubtv.org and Google video.  Added Pope, "We are
betting that the same people who are using the newest tools to access
multimedia are the same people who are hungry for the inspiring stories not
found on the major networks.  Now it's easy for them to go out and find the
content that speaks to them and watch it on their laptop or i-Pod."

Sierra Club volunteers and allies will also be hosting house parties to
view the episodes and encourage viewers to take action on the issues. The
Sierra Club had tremendous success with home-based screenings of its film
Oil on Ice when volunteers organized over 1,800 house parties to show the
documentary about drilling in Alaska's National Wildlife Refuge. Recently,
Greenwald’s film "Wal-Mart: The High Cost of Low Price" also experienced
tremendous success as an organizing and outreach tool, with grassroots
house parties across the country.

"It's exciting to have Brave New Films, the Sierra Club and the ACLU all
working together to get progressive voices on the airwaves," said Robert
Greenwald, Executive Producer. "This is about telling human stories behind
the headline, behind the study, behind the policy paper--and then helping
people take action to create change."

One new episode will premiere the second Thursday of each month at 8:30 PM
Eastern and Pacific through July 2006. Link TV is on DirecTV channel 375
and Dish Network channel 9410.  Emmy Award winner Molly O'Brien
co-executive produces and Richard Ray Pérez serves as director and
supervising producer.  Kim Haddow and Adrienne Bramhall oversee the
production for Sierra Club.

"Sierra Club Chronicles" is made possible by the generous support of the
Ford Foundation.


About Sierra Club Productions
Emmy Award-winning Sierra Club Productions is a division of the Sierra
Club, which is the oldest, largest, and most influential grassroots
environmental organization in America, with more than 750,000 members
nationwide. Sierra Club Productions develops and produces dramatic and
non-fiction programming for television and film that reflects the Sierra
Club belief that every person is connected to, inspired by and responsible
for the natural world. (www.sierraclub.org/scp)

About Brave New Films
Brave New Films is the new media company from Robert Greenwald, the
award-winning producer of over 60 films, and the director of the 2 recent
documentaries, "Wal-Mart: the High Cost of Low Price" and "Outfoxed: Rupert
Murdoch's War on Journalism." A pioneer in 21st century activism,
Greenwald's films provide the centerpiece for guerilla campaigns designed
to break through noisy news cycles.

By utilizing the latest technologies, collaborating with numerous activist
groups, and building a growing network of dedicated volunteer field
producers, Brave New Films is producing and distributing entertaining and
engaging films, television, radio, music, books and blogs outside the
corporate system, building essential media infrastructure for long-term
social progress. (www.bravenewfilms.org)

About Link TV
Link TV is a non-commercial, independent television network available in
more than 26 million U.S. homes on DIRECTV channel 375 and DISH Network
channel 9410. The 24-hour programming is a mix of documentaries,
international news, foreign films and the best of World Music.  The network
recently received the first satellite-only Peabody Award for MOSAIC: World
News from the Middle East, a daily news show featuring English translations
of national television reports from more than 24 countries in the Middle
East. Select Link TV programs are streamed on the Internet at
www.linktv.org. Link TV is operated by Link Media, Inc., a California
non-profit organization, with production studios in San Francisco, New York
and Washington, DC.




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