Donna,
Because of research on messaging, we stopped using the term "global warming"
a few years ago and now refer to "climate change". We now use "clean energy"
because it tests better than"renewable energy". Is their research to back up
this claim? I also grew up on a "family farm" and think that "factory farm"
is a great phrase until I see research that says otherwise.
Thanks,
Mike
On Thu, Aug 18, 2011 at 1:44 PM, Donna Buell <[log in to unmask]> wrote:
> Tom,
>
> My basketball coach used to say, "There's no point in beating your head on
> the same post over and over again."
>
> Surely it's obvious that the "good guys" have done a surprisingly poor job
> of convincing the general public that CAFOs are a public health and
> environmental concern. Maybe we should stop and wonder why?
>
> Have you ever seen Newt Gingrich's list of words to use in
> Republican-speak? Words meant to invoke gut reactions. "Farm" is a
> positive word, it invokes a pastoral picture of green grass and dairy cows
> and Grant Wood pictures. That's why Farm Bureau uses it.
>
> I take it at face value that you believe "farm" and "factory farm" have
> different meanings. Logically yes, but nobody is talking logic. And we're
> not convincing the critical mass that there's an issue at hand.
>
> So, if we're talking about influencing opinions, if we're talking about
> people who don't live and breathe this stuff, then we need to reach their
> emotions. The right emotions. As someone who grew up on a farm, you are
> asking me to hear the word "farm" and think bad things. My head says "yes".
> My heart says "You Go to Hell."
>
> So let's call these horrors "animal factories" as that is a far more
> accurate visual connotation anyway. We can use emotions to our advantage
> too, just as the "bad guys" do.
>
> Donna
>
>
>
>
>
> On Aug 18, 2011, at 12:39 PM, Thomas Mathews wrote:
>
> Peter Singer used the term "factory farm" in his book Animal Liberation
> back in the mid-1970's. I think the term was in use even before that. It's
> been part of the language for a very long time now, and it's used not by
> CAFO supporters and operators, but by OPPONENTS of concentrated animal
> feeding operations.
>
> "Farm" and "factory farm" indeed have two different meanings. Yes the Farm
> Bureau calls CAFOs "farms," in a dishonest attempt to make us believe they
> are red-barn family farms, just like in the 1950s. But the Farm Bureau
> never uses the term "factory farm", because that has all the bad
> connotations of animal cruelty and environmental devastation, along with the
> destruction of true family farms.
>
> I don't think therefore that the term "factory farm" is about to be
> abandoned by opponents of CAFOs. Because the good guys use the term against
> the bad guys.
>
> Tom
>
> In a message dated 8/18/2011 11:17:01 A.M. Central Daylight Time,
> [log in to unmask] writes:
>
> PS: Whoever is using the term "factory farm" needs to stop it NOW. I grew
> up on a farm and the word has very special -- and very emotional -- meaning.
> That's why Big Ag uses it against us. These are animal factories for sure.
> Cruel and unusual absolutely. But emotional buzz words are the mantra of
> Big Ag -- and we walk right into their trap when we use "farms" in our
> communications.
>
> Donna
>
>
>
> On Aug 18, 2011, at 11:11 AM, Donna Buell wrote:
>
> The national nonprofit Environmental Integrity Group has joined the Iowa
> Chapter of Sierra Club and Iowa Citizens for Community Improvement to begin
> legal action they hope will strip the Iowa Department of Natural Resources
> of its power to enforce federal water quality rules.
>
>
> http://blogs.desmoinesregister.com/dmr/index.php/2011/08/18/environmental-groups-sue-epa-move-to-take-water-quality-authority-from-iowa-dnr/
>
>
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