--- [log in to unmask] wrote:
>>

> The National EVEC Steering Committee has selected
> the Iowa Senate Race as a
> potential EVEC site (with possible work in IA04).
>
> As in the past, some of the key components of our
> EVEC 2002 Program will
> include:
> ·    Early planning and later implementation;
> ·    Accountability: holding elected officials and
> candidates accountable
> for their votes and their positions on key
> environmental issues;
> ·    Message: careful message research, a consistent
> national message, and
> a compelling local story that is consistent with the
> national message;
> ·    Training and training materials for local
> staff, regional staff, and
> key volunteers;
> ·    Organizing: a grassroots presence in each of
> our targeted communities
> ·    Media ? the "air campaign" -- paid advertising
> and earned media that
> is driven nationally but implemented locally.
> ·    Localized plans with goals and outcomes
> developed by local staff and
> volunteers.
>
> In addition, we have added some new components for
> 2002:
> ·    Increased direct voter contact -- through mail,
> phones and lit drops
> to identified pro-environment voters.  This will
> ensure that we are
> reaching our most receptive and targeted audience,
> bolster our paid and
> earned media work, and supplement our educational
> efforts.
> ·    A Get Out The Vote (GOTV) operation with a goal
> of ensuring and
> increasing turnout of identified environmental
> supporters.
> ·    Assist state level voter education through
> "boilerplate" resources.
> Much of our work and materials can be made available
> to chapters for
> state-level work, including the use of lists of
> environmental supporters,
> model voter guides and mailers that can include or
> be modified for use in
> state or local races.
> ·    Regular conference calls with EVEC staff to
> strategize, motivate,
> ensure consistent messages, share strategies, and
> troubleshoot.
> ·    State-level voter education partnerships.  We
> will pilot the
> integration of national voter education work with
> chapter voter education
> efforts ? that is including a state or local level
> race-- in at least one
> or two areas.
> ·    More volunteer support.  Based on last year's
> evaluations, we will
> develop handouts, how-to's, volunteer job
> descriptions, and other resources
> that will assist our local volunteer leaders.
>
> The implementation of these elements will vary based
> on individual site
> campaign plans.
>
>> 2.   EVEC Planning Matrix.  This is the planning
> matrix that each site will
> be asked to use in creating it's plan.  Each site is
> required to have a
> steering committee made up of appropriate staff and
> 3-5 volunteers who are
> willing to take the lead on planning and executing
> EVEC rather than
> participating in any coordinated political
> activities the Chapter or Group
> might be planning.
> If you have any questions regarding EVEC, this
> document, or any of the
> attached documents, please contact Deanna White
> [[log in to unmask] or 202.675.2395] or
> your Regional Field
> Director.
>
> Thank you.
>
>

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