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August 2011, Week 3

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Subject:
Manipulators
From:
Thomas Mathews <[log in to unmask]>
Reply To:
Iowa Discussion, Alerts and Announcements
Date:
Thu, 18 Aug 2011 17:08:03 -0400
Content-Type:
multipart/alternative
Parts/Attachments:
text/plain (9 kB) , text/html (16 kB)
 
There is something going on here that has happened before, and that needs  
to be called out.
 
When people at the upper levels of Sierra Club, both staff and volunteers,  
are challenged by a Club member over an issue, they too often deal with the 
 challenge by the manipulative tactic of inventing something for the person 
 to feel guilty about. In other words, they manufacture guilt, in order to  
shut up the lowly Club member who would challenge their authority.
 
Donna has done this, see below, when she says "Nice attempt to shift blame, 
 Tom."
 
Blame for what? I am guilty of nothing! Nothing, other than pointing out  
some facts and stating a reasoned opinion.
 
Please, Donna apologize for your manipulative behavior, and for saying  to 
me to "You go To Hell."
 
Thanks in advance,
Tom
 ===========================================================================
In a message dated 8/18/2011 2:27:09 P.M. Central Daylight Time,  
[log in to unmask] writes:

Nice attempt to shift blame, Tom.  Very effective -- at making me  laugh.  
Maybe you'd like some help with better messaging of the hazards  of GMO's as 
well?


Donna











On Aug 18, 2011, at 2:01 PM, Thomas Mathews wrote:



 
Donna, 
 
I just now went upstairs and found a bright red T-shirt  that I bought 
around 1999. On the front there is the shape of a stop  sign. Inside the stop 
sign in big block letters: STOP FACTORY FARMS. On the  back, the T-shirt reads 
"Iowa Citizens for Community Improvement."
 
So, ok, I will try to use animal factory instead of factory farm. But  the 
habit of over 35 years is hard to break.
 
But you really need to focus your attention on Iowa Citizens for  Community 
Improvement (ICCI), as well as others, regarding what you  view as an 
ineffective use of language.
 
Maybe you will post here any reply you get from ICCI?
 
Tom
 
 
 
 
In a message dated 8/18/2011 1:44:18 P.M. Central Daylight Time, 
[log in to unmask] (mailto:[log in to unmask])  writes:

Tom,   


My basketball coach used to say, "There's no point in beating your  head on 
the same post over and over again."


Surely it's obvious that the "good guys" have done a surprisingly  poor job 
of convincing the general public that CAFOs are a public health  and 
environmental concern.  Maybe we should stop and wonder  why?


Have you ever seen Newt Gingrich's list of words to use in  
Republican-speak?  Words meant to invoke gut reactions.  "Farm"  is a positive word, it 
invokes a pastoral picture of green grass and dairy  cows and Grant Wood 
pictures.  That's why Farm Bureau uses it.


I take it at face value that you believe "farm" and "factory farm"  have 
different meanings.  Logically yes, but nobody is talking logic.  And we're 
not convincing the critical mass that there's an issue at  hand.



So, if we're talking about influencing opinions, if we're talking  about 
people who don't live and breathe this stuff, then we need to reach  their 
emotions.  The right emotions.  As someone who grew up on  a farm, you are 
asking me to hear the word "farm" and think bad things.  My head says "yes".  My 
heart says "You Go to Hell."


So let's call these horrors "animal factories" as that is a far more  
accurate visual connotation anyway.  We can use emotions to our  advantage too, 
just as the "bad guys" do.

 
 


Donna









On Aug 18, 2011, at 12:39 PM, Thomas Mathews wrote:



 
Peter Singer used the term "factory farm" in his book Animal  Liberation 
back in the mid-1970's. I think the term was in use even  before that. It's 
been part of the language for a very long time  now, and it's used not by CAFO 
supporters and operators, but by  OPPONENTS of concentrated animal feeding 
operations.
 
"Farm" and "factory farm" indeed have two different meanings.  Yes the Farm 
Bureau calls CAFOs "farms," in a dishonest attempt to  make us believe they 
are red-barn family farms, just like in the  1950s.  But the Farm Bureau 
never uses the term "factory farm",  because that has all the bad connotations 
of animal cruelty and  environmental devastation, along with the 
destruction of true family  farms.
 
I don't think therefore that the term "factory farm" is about to be  
abandoned by opponents of CAFOs.  Because the good guys use the  term against the 
bad guys.
 
Tom
 
In a message dated 8/18/2011 11:17:01 A.M. Central Daylight Time,  
[log in to unmask] (mailto:[log in to unmask])  writes:

PS:  Whoever is using the term "factory farm" needs to  stop it NOW.  I 
grew up on a farm and the word has very special  -- and very emotional -- 
meaning.  That's why Big Ag uses it  against us.  These are animal factories for 
sure.  Cruel and  unusual absolutely.  But emotional buzz words are the 
mantra of  Big Ag -- and we walk right into their trap when we use "farms" in 
our  communications.  


Donna






On Aug 18, 2011, at 11:11 AM, Donna Buell wrote:


The  national nonprofit Environmental Integrity Group has joined the Iowa  
Chapter of Sierra Club and Iowa Citizens for Community Improvement  to begin 
legal action they hope will strip the  Iowa Department  of Natural 
Resources of its power to enforce federal water quality  rules.  


_http://blogs.desmoinesregister.com/dmr/index.php/2011/08/18/environmental-g
roups-sue-epa-move-to-take-water-quality-authority-from-iowa-dnr/_ 
(http://blogs.desmoinesregister.com/dmr/index.php/2011/08/18/environmental-groups-sue
-epa-move-to-take-water-quality-authority-from-iowa-dnr/) 





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