http://www.purefood.org/Starbucks/starbucks.html
http://www.purefood.org/Starbucks/coordinators.htm
Frankenbuck$ Day of Action-
March 20th, 2001
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OUR OBJECTIVES:
*To Educate Starbucks Customers about the hazards of genetic engineering and
the benefits of Fair Trade and organic coffee.
*To Generate Significant Media Coverage
Bring attention to this issue that will change corporate practices, and
build synergy among food safety, Fair Trade and environmental activists.
*To Pressure Starbucks to
--- Brew and heavily promote fair trade coffee
---Fulfill their promises to improve working conditions on the coffee
plantations of their suppliers in Guatemala and around the world.
---Remove rBGH and all GE ingredients from their entire line of foods and
beverages, and to pledge never to use GE coffee in the future.
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Preparation/Background
*Know why you are protesting at Starbucks and have a clear message drafted,
e.g. "We are calling on Starbucks to promote fair trade coffee, fulfill
their promises to improve working conditions on coffee farms, remove GE
ingredients, and rBGH from their stores and pledge to never use GE coffee in
the future.
*Explore the Starbucks portion of this website thoroughly to learn more
information about this campaign, hazards of GE foods, rBGH, and Fair Trade
Issues
*Look over the sample press packet containing information sheets and a press
release. We encourage you to make extra copies to hand out to reporters.
Please review the list of local contacts we are including and check to see
if there is anyone that we left out.
Note: If you cannot afford the copying costs, please call us for an okay
ahead of time and we will reimburse you for the cost of additional
materials.
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MEDIA OUTREACH
SATURDAY 3/17:
---OCA starts faxing and emailing out the press release nationally.
SUNDAY 3/18:
---Local organizers fax and email out the press release to the list we have
included in this packet. The list includes the media in your area, add or
delete at your discretion.
MONDAY 3/19 · 9 a.m.
--- Make follow up calls to your local media daily news and TV most
important.
---Ask if they received information from us by email or fax.
---If not received tell them you will send it again and get correct info.
---Ask politely if they are planning on covering the story.
---If not briefly explain that it is a major event taking place in over
100 cities in the US and Canada.
TUESDAY 3/20 - 8:30 a.m.
---Make a second follow up call and find out if they will be covering the
story.
---Fill them in with details of the event, emphasizing that this is one of
over a 100 cities around the country and that there will be great visuals
for Television coverage.
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ACTION
TELL YOUR ACTIVISTS TO ARRIVE 30 MINUTES BEFORE THE EVENT ACTUALLY STARTS
(i.e. tell activists 11:30 am if you are doing a noon event).
---Give a copy of the press packet to the manager or person in charge of
Starbucks
---Welcome the media.
---Write down their names and have them sign on the contact sheet.
---Give all media a copy of the press packet.
---Direct the media to key speakers.
---Be able to answer logistical questions about the event.
---Two people to hand out literature to Starbucks customers.
---Leaflet before, during, and after the event.
---This is not just a one day campaign the OCA and our allies intend to
keep up the pressure on Starbucks until we win all of our demands
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COLORFUL SIGNS some suggestions
---"Genetically Engineered Food: Unlabeled, Untested and Youčre Eating It!
---"SAY NO TO BGH"
---"STOP THE EXPERIMENT - NO GENETICALLY ENGINEERED FOODS"
---"NO SWEATSHOP COFFEE"
---"I'LL HAVE A FAIR TRADE COFFEE WITHOUT HORMONES, PLEASE"
---"NO FRANKENLATTES"
---"FAIR TRADE COFFEE & NO FRANKENLATTES"
---"FRANKENBUCKS: GRANDE PROBLEMA"
---Enlarge Consumer Alert posters black and white and color with
markers.
Can be downloaded from our website or use the copies we send you.
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SPEAKERS
---Designate someone as the MC (introductions, chants, moving things along)
---Variety of Speakers
---Write out speeches, at least key points, beforehand (OCA staff can help)
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We have developed leaflets and posters which can be mailed out and also
found along with lots of other background information and letters to send at
http://www.purefood.org/Starbucks/starbucks.html
If you would like to be part of this exciting campaign bringing together
Fair Trade, environmental and food safety activists please contact
[log in to unmask]
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Posted by:
Ericka Dana
Organic Consumers Association Regional Coordinator
http://www.purefood.org
http://www.purefood.org/Starbucks/starbucks.html
Catnip Farm, Iowa County
(319) 685-4270 <[log in to unmask]>
Mail Order: Box 72, Victor, IA 52347
http://www.catnipfarm.com
http://www.localharvest.org/listing.jsp?id=87&hit=1
Managing Editor, Iowa City Area Sierra Club News
Iowa City Area Group Sierra Club Executive Committee
http://www.sierraclub.org/chapters/ia/icag/
Sierra Club Iowa Chapter Executive Committee
http://www.sierraclub.org/chapters/ia/
Iowa Green Party Agriculture Committee
Director, Midwest Anti-Drift Coalition
http://www.stopdrift.org (under construction)
http://www.IowaFarmer.com/000617/drift2.htm
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To be removed from the Iowa Organic Consumers Association Starbucks Action
list, please reply with "No Thank You" in the subject line - no hard
feelings!
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For SC email list T-and-C, send: GET TERMS-AND-CONDITIONS.CURRENT
to [log in to unmask]
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