Antibiotics in Poultry: 12/9/02
The Antibiotics in Poultry Report, released on December 9th in Minneapolis
and Des Moines, and December 10th nationally examined the presence of
antibiotic-resistant bacteria in brand-name retail poultry products. The
study, coauthored and released with the Institute for Agriculture and Trade
Policy, found that many consumers are ingesting bacteria resistant to
important human antibiotics like ciprofloxacin (Cipro).
The Sierra Club's field release of the antibiotics report in Minneapolis
and Des Moines was incredibly successful. Almost exclusively because of
their organizing abilities, Kendra Kimbirauskas and Erin Jordahl were able
to generate 17 media hits in one day and launch the report into the
national spotlight.
Because of advance press work by Kendra and the national media team, the
story was carried by the CBS national feed, and print wires like the AP and
UPI. The report got very good TV coverage in 26 different markets
including New York, Los Angeles, Boston, San Francisco, Houston, Seattle,
Denver and Portland. The report was also featured in the health section of
USA Today and featured prominent quotes from Ed Hopkins.
Attached you'll find a summary of all media hits we've been able to find so
far. I think that the AP story was carried in far more papers than we've
been able to track so the print numbers are very conservative.
Thanks once again to Ed, Navis, Kendra, Erin, Wendy, Matt and everyone else
to helped put all the pieces together.
Antibiotics Release, by the numbers:
# Events: 3
#media hits: >62
Print: >16
TV: 34
Radio: 10
Electronic: 2
Summary of Report Releases: State-By-State
Minneapolis, MN
Organized by: Kendra Kimbirauskas
Media Hits:
· St. Paul Pioneer Press, "Groups Allege Poultry Unsafe," 12/10/02
· WCCO-TV (Minneapolis), 12/9/02
· WFTC-TV (Minneapolis), 12/10/02
· KFAI Radio (Minneapolis), 12/9/02
· Minnesota Public Radio, 12/9/02
· Minnesota News Connection - Minnesota
· Minnesota Farm Network
· WCCO Radio (Minneapolis), 12/9/02
Des Moines, IA
Organized by: Erin Jordahl
Media Hits:
· Associated Press, "Study says local ground poultry has high bacteria
content," 12/9/02
· Des Moines Register, "The use of antibiotics on livestock needs
unbiased study" [Editorial], 12/12/02
· Des Monies Register, "Resistant bacteria found in poultry," 12/10/02
· KDSM-TV (Des Moines), 12/9/02
· KWWL-TV (Cedar Rapids), 12/10/02
· WHO-TV (Des Moines), 12/10/02
· KUNI Radio (Iowa), 12/9/02
· WHO Radio (Des Moines), 12/9/02
· WOI Radio (Iowa), 12/9/02
Erin E. Jordahl
Director, Iowa Chapter Sierra Club
3839 Merle Hay Road, Suite 280
Des Moines, IA 50310
515-277-8868
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