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Parks may cash in on corporate sponsors
Beverage, logo deals could bring in dollars
By Monica Davey
Tribune Staff Writer
April 26, 2000
Companies have tied their names to so many spots-sports
arenas, theaters and schools-that it sometimes seemed the only
pristine place left, commercial-free, was the park.
In Chicago, corporate America now may be invited to cross
that frontier too.
Officials this week will consider hiring two companies to seek
"corporate sponsors" who would pay the Chicago Park District and, in
return, receive various forms of recognition.
The possibilities are endless: an exclusive deal to sell soda
pop in the
parks, an official brand of bathing suit worn by every
lifeguard along the lakefront, a kids camping program funded by a
sporting goods store, a sneaker company's logos etched in a new
skateboard park, a preferred
sunscreen lotion slathered on park workers.
NOTE:
This is the URL, however it will not link. Try the second URL then
link to the site.
http://www.chicagotribune.com/news/metro/chicago/article/0,2669,ART-44
498,FF.html
http://www.chicagotribune.com/
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