The rest of the article has a more neutral tone, overall, but the headline is an example of subtle editorializing. As a sometime reporter and editor during college, I learned something about well-written headlines. The tendency to sensationalize is quite well associated with front-page editorializing and bias. Here the headline emphasizes the costs (to industries and businesses) without due attention to the gains, including reduced health care spending and improved quality of life. All the bad news that's fit to print, to turn a phrase.
Lee Searles
Iowa Environmental Council
________________________________
From: Iowa Discussion, Alerts and Announcements on behalf of Charles Winterwood
Sent: Mon 6/21/2010 1:23 PM
To: [log in to unmask]
Subject: Re: Air pollution rules could cost Iowa plants millions
Well,
it cost a lot of money in health costs now for residents of those counties that would be under non-attainment under the new limits for sulfur dioxide,ozone, and fine particulates.
Charles Winterwood MD
----- Original Message ----
From: Debbie Neustadt <[log in to unmask]>
To: [log in to unmask]
Sent: Mon, June 21, 2010 9:28:58 AM
Subject: Air pollution rules could cost Iowa plants millions
You have been sent an online news article from Debbie Neustadt as a courtesy of DesMoinesRegister.com.
Article Title:
Air pollution rules could cost Iowa plants millions
To view the contents on www.desmoinesregister.com, go to:
http://www.desmoinesregister.com/apps/pbcs.dll/article?AID=/201006210405/NEWS/6210311
Message:
For your information
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