DISCLAIMER: The press release titled, "Home Is Closer Than You Think Say
Spanish Language Earth Day Ads", is to be used only
for charitable and public education purposes as it was created using
501(c)(3) funds. Please feel free to send that release to other reporters,
colleagues and interested parties, but further distribution of that release
must also be for charitable purposes, not for legislative lobbying.
Communications with Congress that are aimed at influencing an
administrative action rather than legislation are not lobbying.
FOR IMMEDIATE RELEASE:
April 8, 2002
CONTACT:
Camilla Feibelman, 202-491-7476
Home is Closer Than You Think Say Spanish Language Earth Day Ads
Washington, DC - In a new partnership, the Sierra Club and the National
Hispanic Environmental Council are running Spanish language newspaper ads
in honor of Earth Day reminding people that "home is closer than you
think."
Running the week of April 15th in California, Texas, Washington DC,
Florida, Georgia, Illinois, Massachusetts, New York, Colorado, and Kansas,
the print ads say that, "no matter where we live, no matter where we're
from, or where we're going, we can all use the peace and pleasure only
nature can provide. We all need special places we can go -- to play and
pray."
"The ads give advice we all should follow, 'Go outside. Sit under a tree
or beside a river. Reconnect with the natural world and you'll feel
better,'" said Carl Pope, Executive Director of the Sierra Club.
After September 11th, the Sierra Club urged people connect with nature as a
way to heal and began to ask people about their special places on a new
website: www.sierraclub.org/lugarespecial. There was an emotional
response, especially from Latinos, who talked about missing home and their
special place -- the parks and shorelines, the forests and mountains of the
places they'd grown up. The ads invite readers to the Sierra Club's first
Spanish language webpage, www.sierraclub.org, to talk about "the places
you most long for, in this country, in another, and where you go to escape
the day's troubles."
"Whether we Latinos have been here for generations or are recent arrivals,
we all have our own special tie to the land, to nuestro tierra madre
(mother earth). These ads remind us this Earth Day to reconnect with our
Special Places in nature," said Roger Rivera, President and Founder of the
National Hispanic Environmental Council.
The Sierra Club is America's oldest, largest grassroots environmental
organization. The National Hispanic Environmental Council
(www.nheec.org), the only national Latino environmental and natural
resource organization in the country, seeks to educate, unite and engage
the Hispanic community around environmental issues. NHEC's credo is:
"because it's our environment too."
Sample script to follow. To receive a copy of the ad, please contact
Camilla Feibelman at 202-491-7476.
HOME IS CLOSER THAN YOU THINK
Go outside. Sit under a tree or beside a river. Reconnect with the
natural world and you'll feel better. No matter where we live, no matter
where we're from, or where we're going, we can all use the peace and
pleasure only nature can provide. We all need special places we can go --
to play and pray.
That's why the members of the Sierra Club and the National Hispanic
Environmental Council invite you to visit A Special Place at
www.sierraclub.org. and to share your special places. Tell us about the
places you most long for, in this country, in another, and where you go to
escape the day's troubles.
Together we can enjoy and protect our special places, for our families,
for our future.
The Sierra Club is America's oldest, largest grassroots environmental
organization.
"The National Hispanic Environmental Council (www.nheec.org) seeks to
educate, unite and engage the Hispanic community around environmental
issues, 'because it's our environment too.'"
Explore, Enjoy and Protect our Planet
Because it's Our Environment Too
###
Erin Jordahl
Director, Iowa Chapter Sierra Club
3839 Merle Hay Road, Suite 280
Des Moines, IA 50310
515-277-8868
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