Oregon voters reject food-labeling measure


By <A HREF="mailto:[log in to unmask]:%20Oregon%20voters%20reject%20food-labeling%20measure">PHILIP BRASHER</A>
Register Washington Bureau
11/08/2002

Washington, D.C. - Oregon voters have dealt opponents of agricultural
biotechnology a setback by rejecting by a 4-1 ratio a proposal to require the
labeling of all foods made with genetically engineered ingredients or
processing aids.

Food and biotech companies such as Monsanto Co. poured more than $5 million
into a campaign to defeat the ballot measure. They worried that the measure,
had it passed in Tuesday's voting, would lead to similar proposals in
California and other states. It was the first such ballot initiative in the
nation.

The Food and Drug Administration, which believes such labeling is
unwarranted, also opposed the measure.

"Oregon voters soundly rejected biotech labeling by defeating this ballot
initiative. We see no reason to believe that such an initiative would be more
successful in other states," said Tim Willard, a spokesman for the National
Food Processors Association.

Had the measure passed, it could have had implications for farmers in the
Midwest, where genetically engineered soybeans and corn have become widely
popular.

Anti-biotech activists say consumers will reject biotech foods if products
are labeled. An estimated 70 percent of processed foods - from soup to snack
chips - contain genetically engineered soy or corn. The Oregon labeling
requirement also would have applied to meat, milk and eggs from animals fed
biotech crops.

Some backers of the Oregon measure attributed their defeat to the industry's
advertising campaign.

"Money talks," said Andrew Kimbrell of the advocacy group Center for Food
Safety.

But antibiotech activist Larry Bohlen of Friends of the Earth said the
measure's authors also may have overreached. The measure was so restrictive
that it allowed the industry to raise concerns that it would significantly
raise food prices, he said.

In early October, a poll by the Oregonian newspaper in Portland found that 58
percent of those surveyed favored the labeling measure. By the end of the
month, that support dropped to 28 percent, the newspaper said.

In the end, voters defeated the measure by 79 percent to 21 percent.

The FDA said the labeling requirement would "impermissibly interfere with
manufacturers" ability to market their products on a nationwide basis."

Genetic engineering puts new traits into plants and animals by manipulating
their genes or by inserting new genes into them.


Erin E. Jordahl
Director, Iowa Chapter Sierra Club
3839 Merle Hay Road, Suite 280
Des Moines, IA 50310
515-277-8868
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