Arial Times New RomanL. Hunter Lovins, Esq.Times New Roman, is known worldwide as the co-founder of the Rocky Mountain Institute (RMI) and co-creator of the concept of Natural Capitalism. In 1982 she created RMI with Amory Lovins and proceeded to lead that organization as its CEO for Strategy for 20 years. Under her leadership, RMI grew intoan internationally recognized research center, widely celebrated for its innovative thinking in energy and resource issues. Arial Times New Roman  Times New RomanUpon her departure from RMI in June of 2002, Hunter joined with partners to found the Natural Capitalism Group (NCG: www.natcapgroup.org), a non-profit organizationdedicated to disseminating the principles of Natural Capitalism around the world. First outlined in the book Natural Capitalism (by Hunter Lovins, Amory Lovins, and Paul Hawken), these principles demonstrate how it is possible for businesses to increase profitability and competitive advantage by behaving responsibly towards both nature and people.   Times New RomanDescription of Keynote Address, Friday evening, May 23. Times New RomanNatural Capitalism: Protecting the Environment at a Profit Times New Roman  Times New RomanNatural Capitalism is a whole-systems approach to doing business that enables companies to increase profitability and competitive advantage by behaving responsibly towards both nature and people. The approach consists of four primary principles: Times New Roman  1. Times New RomanRadically increase resource efficiencyTimes New Roman. Through fundamental changes in production design and technology, it is possible to make natural resources stretch 5 to 10 times further than before, and even more.  2. Times New RomanShift to biologically inspired production modelsTimes New Roman. The benign productive processes of living things can guide industrial innovation and teach us how to close production loops, thus eliminating waste and toxics. 3. Times New RomanInvest in restorative practicesTimes New Roman. Any good capitalist reinvests in productive capital. Businesses are finding an exciting range of new cost-effective ways to restore and expand the natural capital directly required for operations and indirectly required to sustain the supply system and customer base. 4. Times New RomanNo net loss of natural or social capitalTimes New Roman. To achieve genuine prosperity and an economy worth sustaining, it is essential to ensure that neither form of capital is diminished. Times New Roman  Times New RomanTogether, the principles of Natural Capitalism provide the foundation for a complete rethinking of business. They show how, contrary to conventional wisdom, far greater profits are to be achieved through protecting and enhancing nature, culture, and community than by harming them.        Arial0000,8080,00003.  Tad Hargrave,Innovator and Social Entrepreneur0000,8080,0000