Sally, all Leopolders & Sierrans, This is a short article that I just got from Doug Mackenzie-Mohr, the author who's workshop I attended last week. While we are engaged in direct action on various projects most of the time, we should sit back periodically and review our successes and techniques. Doug's research and experience has shown that it is possible to create sustainable behaviors in people if we use some basic techniques and analysis. I think we should get our heads together on this sometime. I am still reading his book and will lend it out to any of you who want to read it, but in the mean- time, it is all available on the website. My apologies for not letting you all know about the workshop in advance. I will make sure that Patti Cale-Furgeson puts the Sierra Club on her notification list for future events of this sort. Phil Most people know that to protect the environment they should recycle more, water their lawn less, get out of the car and take a multitude of other steps to reduce their ecological footprint. But as often as not the actions people take are not consistent with what they know to be true about the state of the environment. In fact, research demonstrates that simply providing information usually has little or no effect on what people do. But if not brochures, then what? Over the last several years a new approach, community-based social marketing, has emerged as an attractive alternative for delivering programs to change environmental behavior. The Fostering Sustainable Behavior website was created to help those who design environmental programs ( http://www.cbsm.com ). Briefly, this site includes the following resources: - an online guide to using community-based social marketing to fostering sustainable behavior. This guide provides detailed information on how to design environmental programs to effectively change behavior. This guide will be of particular use to those who design programs to encourage such activities as waste reduction, water and energy efficiency, watershed protection, pollution prevention, alternative transportation choices, etc.; - a searchable database of over 1200 academic articles on fostering sustainable behavior; - a discussion forum for sharing information and asking questions of others; - a searchable database of graphics that have been used to foster sustainable behavior; - a searchable database of over 80 case studies, with new cases being added weekly; and - a searchable database of downloadable reports. Please consider forwarding information about this site to colleagues who might be interested. Best, Doug Doug McKenzie-Mohr, Ph.D. Environmental Psychologist [log in to unmask] http://www.cbsm.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Make your voice heard! Find out how to get Take Action Alerts and other important Sierra Club messages by email at: http://www.sierraclub.org/email