In a message dated 1/9/2008 6:57:33 PM Central Standard Time, [log in to unmask] writes: Dear Member of the Sierra Club Family -- As you know, providing people with solutions to help them live clean, green lives is core to the Sierra Club's mission. And when we have a chance to promote a solution that will reach and help millions, we must seize it. And that's why I am so eager and excited to tell you about our work promoting "Green Works" -- a new line of all-natural eco-friendly products being launched by Clorox. This partnership -- our first cause-related marketing venture involving a widely-distributed consumer product -- will be announced next week as part of the 2008 launch of the Green Works line of five natural household cleaning products. The Green Works cleaning products are made from corn- or coconut-based cleaning agents, essential lemon oils, and other natural ingredients; they contain no toxic chemicals, phosphorus, or bleach. The product packaging will contain the Sierra Club’s name and logo and a statement about Green Works’ support for Sierra Club’s efforts to preserve and protect the environment. Both the partnership and the product have been vetted and approved by a broad number of volunteers and staff -- including the Executive Committee of the Board of Directors, the Corporate Relations Committee, the Toxics Committee, the Energy Committee, and the Environmental Quality Committee (EQ). In addition, our Environmental Quality director, Ed Hopkins, and his associate, a chemical engineer from Cornell, also vetted this. To answer any questions you may have, we have set up a website that includes a synopsis of the review process, the chemist's report, fact sheets on the Green Works products and a discussion board that will allow you to get answers to your specific questions. Click here. The Green Works line will make it easier and more affordable for Americans to buy eco-friendly products and this a huge opportunity for the Sierra Club to influence the buying behavior of millions of people and give a giant kick-start to the market for safe, green, affordable household cleaning products. Up until now, a big stumbling block for families who want to live a greener lifestyle has been the high cost of “green” products and the fact that they are not always easy to find. Green Works’ natural, environmentally-preferable cleaning products are priced at only 20-25% higher than conventional cleaning products, which is much lower than other natural cleaning brands, which can be priced 50-100 percent higher. Green Works products will also be easy to find in 24,000 mainstream stores in the United States and Canada. To us, the fact that Green Works is the first new product that Clorox has launched in 20 years is a sign that major companies see the green market maturing and recognize it’s possible to manufacture and sell products that will be good for business and for the planet. Industry has to be a part of the solution and the Sierra Club has the power to influence corporations to move in the right direction. We believe and hope that this will be a selling proposition that other companies will be quick to adopt. The bottom line is that these products are environmentally safe, affordable, work well, will be available to millions of people, alter consumer behavior overall and support the good work of the Sierra Club. It is our chance to use the power of our brand to help people who want to do the right thing, to do the right thing. And that is a great opportunity for us. Sincerely, Carl Pope Executive Director **************Start the year off right. Easy ways to stay in shape. http://body.aol.com/fitness/winter-exercise?NCID=aolcmp00300000002489 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - To unsubscribe from the IOWA-TOPICS list, send any message to: [log in to unmask] Check out our Listserv Lists support site for more information: http://www.sierraclub.org/lists/faq.asp