I was not involved in writing the news release about the
dedelegation. Tarah Heinzen who used to be Sierra Club staff in Iowa but
is now an attorney for Environmental Integrity Group it and I didn’t see it
until yesterday when everyone else saw it. Tarah used the term “factory
farms” when she was here and it’s also how Iowa Citizens for Community
Improvement refers to CAFOs.
I’ve checked with Michigan and they use the term “livestock factories” or
simply CAFOs after identifying the acronym. I doubt if we can change
messaging at EIP or ICCI, but can we agree to using “livestock factories” rather
than “animal factories” to denote the difference between CAFOs and puppy
mills?
Neila
Seaman
Director
Iowa Chapter of Sierra Club
3839 Merle Hay Road, Suite
280
Des Moines, IA 50310
515-277-8868
iowa.sierraclub.org
Sent: Friday, August 19, 2011 8:20 AM
Subject: Re: Finally getting serious?
Donna,
Apology NOT accepted. Messaging is a very important topic and we have been
geting our @$$ handed to us for years by our opponents in this arena. We need to
talk about framing more. Thanks for broaching the subject.
Mike
On Fri, Aug 19, 2011 at 7:51 AM, Donna Buell
<[log in to unmask]>
wrote:
OK, I give up. I have been singularly ineffective in
making the point I was trying to make. I certainly disagree that I have
manipulated anyone -- that's just garbage, Tom Matthews. But, I will
stop trying to influence anyone's communication methods or behavior
otherwise. My apologies to everyone on this list for wasting their
time.
Donna
On Aug 19, 2011, at 6:59 AM, Phyllis Mains
wrote:
> Thanks Mike. Phyllis
> Donna,
> Because
of research on messaging, we stopped using the term "global warming" a few
years ago and now refer to "climate change". We now use "clean energy" because
it tests better than"renewable energy". Is their research to back up this
claim? I also grew up on a "family farm" and think that "factory farm" is a
great phrase until I see research that says otherwise.
> Thanks,
>
Mike
>
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