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Subject: Social media turn up heat on food industry
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http://www.chicagotribune.com/news/local/ct-met-pink-slime-safety-20120328,0,946287.story
Social media turn up heat on food industry
(EDITED)
This week Beef Products Inc. announced the temporary shutdown of
three of its four plants that produce a chemically treated recovered
beef dubbed pink slime. Public outcry from consumers, parents and
school district officials, triggered by YouTube videos and online
petitions, drove industry and government to respond.
The website Change.org hosted a petition by mom urging the USDA to
stop buying the beef for school lunches.
In 10 days she made the USDA, the meat industry and major retailers
all back away from it.
Other food campaigns galvanized Wal-Mart to refuse genetically
modified sweet corn.
Gary Hirshberg, CEO of Stonyfield Organic, is one of the organizers
of Just Label It, a campaign that's urging the FDA to label
genetically modified foods. "I can tell you the White House is
watching," he said of the Just Label It petition that has gathered
more than 1 million supporters. "I've had meetings with folks there
including the president and the first lady, and when I sit down, it's
clear they have been tracking when the numbers got to 400, 500 and
600,000. I've never seen any period like this before."
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<!doctype html public "-//W3C//DTD W3 HTML//EN">
<html><head><style type="text/css"><!--
blockquote, dl, ul, ol, li { padding-top: 0 ; padding-bottom: 0 }
--></style><title>Social media turn up heat on food
industry</title></head><body>
<div><font
face="Arial"
>http://www.chicagotribune.com/news/local/ct-met-pink-slime-safety-20<span
></span>120328,0,946287.story</font></div>
<div>Social media turn up heat on food industry</div>
<div>(EDITED)</div>
<div><br></div>
<div>This week Beef Products Inc. announced the temporary shutdown of
three of its four plants that produce a chemically treated recovered
beef dubbed pink slime. Public outcry from consumers, parents
and school district officials, triggered by YouTube videos and online
petitions, drove industry and government to respond.</div>
<div>The website Change.org hosted a petition by mom
urging the USDA to stop buying the beef for school lunches.</div>
<div>In 10 days she made the USDA, the meat industry and major
retailers all back away from it.</div>
<div><br></div>
<div>Other food campaigns galvanized Wal-Mart to refuse genetically
modified sweet corn.</div>
<div><br></div>
<div>Gary Hirshberg, CEO of Stonyfield Organic, is one of the
organizers of Just Label It, a campaign that's urging the FDA to label
genetically modified foods. "I can tell you the White House
is watching," he said of the Just Label It petition that has
gathered more than 1 million supporters. "I've had meetings with
folks there including the president and the first lady, and when I sit
down, it's clear they have been tracking when the numbers got to 400,
500 and 600,000. I've never seen any period like this
before."</div>
<div><br></div>
<div><font face="Arial"><br>
<br>
<br>
</font></div>
</body>
</html>
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