http://www.foodnavigator-usa.com/Markets/Global-ID-I-wouldn-t-say-the-writing-is-on-the-wall-for-GM-crops-but-big-brands-are-listening-to-the-signals-in-the-marketplace/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily&c=ygEptU9e6c1VlF0BXKhqMw%3D%3D clips from this copyrighted foodnavigator-usa.org article ... If big food brands start to lose the GM argument at the checkout and in the court of public opinion, they will feel compelled to respond, whether they are in favor of GM crops or not, predicted trend-watchers at Expo West. Big brands are listening to the signals in the marketplace and their antennaes are up ... they are doing work behind the scenes to see how feasible it is to switch to non GMO ingredients in their food brands. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - To view the Sierra Club List Terms & Conditions, see: http://www.sierraclub.org/lists/terms.asp