Earth Week Rollout: Because Iowa Chapter was selected for the EPEC tier 1 grant, we will be taking part in this EarthWeek Outreach Plan. Eddyville Dunes was selected to be part of the "Special Places" report and promotion. FYI -- I just received this message. Fortunately, our text for the postcard, and photo, for our Eddyville -- Special Places postcard have already been submitted. This outline of the Outreach Plan gives you an idea of what to expect. We will be receiving 5,000 postcards -- please be thinking of a tabling event or other option for literature distribution, and let me know so it can be part of the week's listed activities. For those of you who don't know, Steve Swan will be hosting another canoe event on the Trumpeter Canoe Trail near Ruthven in NW Iowa on Saturday, April 17th, so it will be a sort of "kick-off" event. Please notify me soon about whatever events your Group will be holding or sponsoring during Earth Week, which could serve as an Outreach Event. Jane Clark Iowa Chapter Chair [log in to unmask] _____________________________ Forward Header __________________________________ Subject: 1999 EPEC Earth Week Outreach Plan Author: Bob Bingaman at Sierra-Club-DC Date: 3/11/99 11:56 AM TO: Field & EPEC Organizers FR: Bob Bingaman, National Field Director RE: 1999 Earth Week Outreach Plan Attached you will find the 1999 Earth Week Outreach Plan. As in the past, Earth Week Outreach will be a *major* outreach event which we expect all EPEC tier 1 sites to participate in and make a priority. After reviewing the plan, if you have questions, contact your lead regional field staffer or Bob Bingaman. 1999 EARTH WEEK OUTREACH PLAN I. 1999 EARTH WEEK OUTREACH GOALS (1) CREATE A DEMAND FOR ENVIRONMENTAL PROTECTION/ACCOUNTABILITY - create a demand for environmental protection by developing and repeating our message and by telling our campaign stories in EPEC tier 1 media markets. (2) GENERATE COMMUNITY OUTREACH AND DIALOGUE - by organizing mass events which involve lot's of people and which generate media visibility for our stories and activities in Earth Week Outreach target areas. It is assumed, that all Tier 1 EPEC locations will participate in this nationally coordinated visibility/outreach event. Outreach expectation for this event include: a) For Smaller Media Markets (under 250,000 population) the tier 1 site organizers will recruit, train, and involve at least 50 volunteers. b) For Larger Media Markets (over 250,000 population) the tier 1 site organizers will recruit, train, and involve at least 120 volunteers. (3) GENERATE VISIBILITY & CHANGE THE POLITICS ON ENVIRONMENTAL ISSUES - by getting our message and story out, primarily to the target audience of women 25 to 45. (4) DISTRIBUTE MASS QUANTITIES OF OUTREACH MATERIALS - in each site, we will develop outreach postcard materials. We expect that each site will distribute 5,000-10,000 postcards during the course of Earth Week Outreach organizing activities. (5) GAIN VISIBILITY FOR OUR NATIONAL WILDLANDS CAMPAIGN - each state will need to identify and briefly describe a "special place". That special place will be profiled in a national "Special Places" report. We expect that all EPEC tier 1 sites will release that report during Earth Week Outreach activities. II. MESSAGE Protect America's Wild & Special Places --- For Our Family, For Our Future (Note: This message is not yet completely finalized. . .this does reflect the direction of the final message.) III. ISSUE The issue will be drawn heavily from the local EPEC plan, message and story. Also, we will be highlighting Wildlands campaign "shining examples" and the national land legacy proposal. IV. ALLIES Primary allies: allies/coalition partners identified in local EPEC plans. V. TACTICS MENU A. MEDIA: EARNED MEDIA: We expect all Tier 1 sites to release the national "Special Places" report (we suggest that be done at the organizing "kick-off" event. In all locations, prior to all outreach events, there should be a "kick off" press event. Kick off events may include a pep rally prior to sending volunteers out to distribute outreach materials, a press conference announcing our event plans, etc. Sierra Club VIP's (including President Chuck McGrady, Executive Director Carl Pope, Conservation Director Bruce Hamilton, Legislative Director Debbie Sease, and National Field Director Bob Bingaman) will be available to do press outreach in EPEC tier 1 sites. PAID MEDIA: In some tier 1 locations, the national Sierra Club will purchase radio ad time on local radio stations. We expect tier 1 organizers to attempt to generate earned media in conjunction with the release of the paid radio ads. B. OUTREACH TACTICS MENU: Each EPEC tier 1 site should select *one* of the two menu options listed below. MENU SELECTION DEADLINE: EPEC Tier 1 location will select their menu preference no later than March 5th. Menu preferences will be forwarded to Bob Bingaman, Julia Reitan, and John Barry. The means for involving volunteers and distributing postcards may take one of the following two forms: 1) DOOR-TO-DOOR LITERATURE DROPS Under this menu option, Tier 1 site organizers would organize volunteers to take outreach materials door-to-door in target neighborhoods within that media market. Expectations for this menu option include: -distribution of 5,000-10,000 pieces of outreach material; -activity involves the number of volunteers outlined in Goal #2 above; and -Following the event, tier 1 EPEC organizers should collect and forward the names, addresses and phone numbers of all volunteers participating in the event, to Julia Reitan at national headquarters for inclusion in our ANSEL activist tracking system. 2) INTERACTIVE LITERATURE DISTRIBUTION (I.E. IRON-BOARD BRIGADES) Under this menu option, tier 1 EPEC organizers would organize volunteers to distribute and collect postcards signatures *on-site* at locations like shopping malls, park and rides, Earth Day event clipboarding, etc., within that media market. This model would assume and "interactive" literature distribution process where volunteers have an interactive face-to-face conversation with the person they are asking to sign the postcard. The signed postcard, ideally, would be collected on site. Expectations for this menu option include: - distribution of 5,000-10,000 pieces of outreach material; - volunteers would have an interactive face-to-face conversations with the person they are asking to sign the postcards. -activity involves the number of volunteers outlined in Goal #2 above; -signatures/addresses would be collected as postcards are distributed; and that the names, addresses, and phone numbers of the people signing the postcard will be captured and forwarded to Julia Reitan in the national headquarters for inclusion in the ANSEL activist's tracking system. NOTE: Names sent to Julia Reitan will be entered into our ANSEL Activist Data base. These names will be accessible to EPEC tier 1 organizers later in the year for outreach purposes (i.e. volunteer recruitment, mailing/distribution of voter guides later in the year). VI. TIMEFRAME OF ACTIVITIES Outreach events should occur on either (or on both) weekends of April 16-18 or April 23-25. VII. OUTREACH MATERIALS OVERVIEW: A. CAMPAIGN MATERIALS - SF production team will produce green Sierra Club placards with the new logo, small banners (which could fit on an ironing board on non-vinyl material), and (I'm A Sierra Club Volunteer) buttons. B. WILDLANDS CAMPAIGN SPECIAL PLACES REPORTS - copies will be made available for media distribution and limited grassroots/coalition partner distribution. C. POSTCARDS - postcards will be developed which will be suitable for either lit drops or interactive tabling activities. This outreach piece will include: background information on the EPEC campaign, a nationally targeted postcard promoting wildlands protection (land legacy), and a local postcard targeted to the local issue/local target. The local postcard language should draw heavily from the campaign plan message and story and should be no longer than 100 words. We will produce customized postcards for each EPEC tier 1 site. Will strive to use photos of local/state "special places" on each of the EPEC tier 1 site locations. D. SAMPLE PRESS MATERIAL - the media team will be producing model press releases, press advisories, event talking points, etc. E. TEMPLATES FOR VOLUNTEER RECRUITMENT - we will produce sample recruitment mailing materials, phone scripts, etc. for use in efforts to recruit volunteers to attend the outreach event. VIII. OUTREACH MATERIALS PRODUCTION TIMELINE: [ ] Mar. 5: All local EPEC text submitted to Bob Bingaman, John Barry and Julia Reitan for compliance and review. Information we need in SF includes: (a) confirm the report story for postcard or provide new one (150 ww max) (b) which of the two menu selections your site prefers and a rough estimate of the date(s) of the activity (c) write the postcard action 75-100 words (d) include target and address for postcard (e) include any local contact information (address, phone, fax, email, Web) [ ] Mar. 10-12: draft of postcard with format/images faxed to field thumbnails in color will also be on Web (will provide Web address later) [ ] March 15: All sites will receive final version of cards. Sites must return them to SF with OK by end of day [ ] March 16: Corrections entered, cards proofed, sent to printer [ ] March 19: Shipping info/quantities for banners/placards/buttons due to SF (one banner per location/no customized versions) [ ] March 31: Printer ships postcards to sites [ ] April 14: Postcards/banners/buttons/placards arrive at sites by this date OTHER IMPORTANT INFORMATION 1. If we modify or extend deadlines we may have to scrap color as an option. 2. There will be no flexibility in receiving local text by deadline. 3. Generic EPEC materials will be made available to non-tier one sites for use at Earth Day events. X. EVALUATION & FOLLOW-UP Following completion of the events, all sites should evaluate the effectiveness of their work and ensure that all names are captured and forwarded to Julia Reitan. The War Council and EPEC CSC will conduct and evaluation of the event. XI. SUMMARY Good luck in your Earth Week Outreach plans. If you have questions, contact your regional field staff and/or Bob Bingaman. - END - ----------------------------------------------------------------- To get off the IOWA-TOPICS list, send email to [log in to unmask] Make the message text (not the subject): SIGNOFF IOWA-TOPICS